As a child grows, they develop their own interests and play becomes more physical. It also becomes interactive as a toddler has to learn how to share and play fair – not easy when you love your toys! Our collection is tough, durable and able to withstand the knocks that are all part of toddler play.

Role-play is also an exciting stage in a child’s emotional and creative development. By inspiring a child’s creativity, good toys enable them to recreate the fabulous world of their imagination. But it’s not just make-believe; through play they are displaying an understanding of relationships, jobs and how people communicate with one another.